Sacramento Kings / Campaign / 2025
All Star Campaign
Client
Sacramento Kings
Format
Social campaign
Recognition
3× Telly, 46th Annual
Year
2025
Overview
The Kings needed Sacramento to vote its own players into the All-Star Game. We gave the city back to itself, reimagined.
To encourage the Sacramento community to vote players into the NBA All-Star Game, we used motion design to reimagine beloved Sacramento landmarks. The campaign drew more than 190,000 views and 11,000 interactions in under 24 hours, the highest-performing non-player video of the season.
Recognition
Telly AwardsSilver, Craft–Use of Vertical Format
Telly AwardsBronze, Craft–Motion Graphics & Design
Telly AwardsBronze, General–Media & Entertainment
Reach190,000+ views and 11,000+ interactions in under 24 hours
Credits
Editor / Motion DesignerAsher Bloom
Social ProducerKenny Reprado
Creative ManagerGian Montes
ClientSacramento Kings
Next project
Kings City Edition